Pricing Breakdown

Prowly Pricing (2025): What You'll Actually Pay

PR software platform for media database, outreach, and newsroom management. Here is everything you need to know about Prowly's pricing — plans, hidden costs, and how it compares to PitchBeacon.ai.

Quick answer: $258–$649/month (annual billing). One of the few PR tools with transparent public pricing.

Prowly Pricing Plans

Pricing data is based on publicly available information and verified user reports. Always check Prowly's website for the most current rates.

PlanPriceWhat's Included
Basic$258/month (billed annually)200 contacts/month from media database, press release creator, online newsroom, 1 seat
Professional$399/month (billed annually)500 contacts/month, pitch scheduling, contact suggestions, 2 seats
Enterprise$649/month (billed annually)Unlimited contacts, advanced analytics, agency client management, 5 seats, priority support

Hidden Costs & What's Not Included

The listed price is rarely the final price. Here are the additional costs you should factor in:

  • ⚠️ Media monitoring is an add-on at ~$149/month extra — not included in base price
  • ⚠️ Additional user seats cost extra on all plans
  • ⚠️ Annual billing required for published rates — monthly billing is ~30% more expensive
  • ⚠️ Contact credits for the media database are capped by plan — overage costs extra

Who Prowly Is Best For

✓ Best For

PR agencies, communications professionals, and in-house PR teams that want a transparent-pricing platform combining media database access, outreach, and newsroom management.

✗ Not Ideal For

Teams specifically focused on AI-powered pitch personalisation and automated follow-up sequences. Prowly has limited automation and no AI pitch writing.

Prowly vs PitchBeacon.ai: Pricing & Value

PitchBeacon.ai

From $89/month — AI pitch writing and automated sequences included

  • AI journalist discovery by beat & publication
  • Personalised pitch writing for each reporter
  • Automated multi-step follow-up sequences
  • Full email open, click & reply tracking
  • No annual contract — cancel anytime

Prowly

$258–$649/month (annual billing)

See Prowly's website for current pricing and plan details.

See full feature-by-feature comparison →

Frequently Asked Questions About Prowly Pricing

How much does Prowly cost per month?

Prowly's published pricing starts at $258/month for the Basic plan (billed annually). The Professional plan is $399/month and the Enterprise plan is $649/month, both billed annually. Monthly billing is available at approximately 30% higher rates. Media monitoring is an add-on (~$149/month) not included in the base price.

Does Prowly offer a free trial?

Yes. Prowly offers a 7-day free trial on all plans with no credit card required. This is one of the few PR tools that allows self-serve trial access without a sales call.

What is Prowly used for?

Prowly is used for media database access (finding journalist contacts), PR pitch creation and sending, online newsroom publishing, media monitoring (as an add-on), and basic campaign reporting. It targets PR agencies and communications teams that need an all-in-one platform for managing media relationships.

Is Prowly worth the price?

Prowly is one of the more affordable full-featured PR platforms with transparent pricing, making it worth evaluating for agencies that need a media database plus outreach tools. However, it lacks AI-powered pitch writing and robust automated follow-up sequences. If targeted journalist outreach with AI personalisation is your priority, PitchBeacon.ai delivers more coverage at lower cost.

How does Prowly compare to PitchBeacon.ai?

Prowly starts at $258/month and focuses on media database access and manual pitch management. PitchBeacon.ai starts at $89/month and focuses on AI-powered journalist discovery, automated personalised pitch writing, and multi-step follow-up sequences. Prowly is broader in scope (newsroom, monitoring add-on); PitchBeacon.ai is more focused on generating editorial coverage efficiently.

See How PitchBeacon.ai Compares to Prowly

Start a targeted press release campaign and see exactly how many journalists we find for your story — at a fraction of Prowly's price.

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